Deborah Gilbert-Rogers*
Facebook continues to roll out new site features and enhancements aimed at keeping users connected to each other and the platform. However, in what appears to be a counter-intuitive move, the social media giant may actually be making it harder for individuals to see the 
content that truly matters to them.
If you’re like many users, you’re probably already frustrated with how hard it is to wade through the number of erroneous game requests and “friending” updates (i.e., Y person is now friends with X person) that appear in your Facebook newsfeed.
As if it wasn’t hard enough to get to the “important” stuff or at very least the content that is somewhat interesting – by default the newsfeed content is limited to only those friends and pages with whom you’ve had the most activity with recently. This means that you are not seeing all of the updates and info being posted from all of your contacts. And if you admin for a page, then neither are your fans/followers.
While this may not be a problem for some, others may, in fact, wish to see updates and links from all their connections. After all, that is the point of Facebook right?
Solution: To change the setting for your newsfeed, simply scroll to the bottom of the feed and click Edit Options. In the drop-down, select “Show Content from All Friends and Pages.” If there are individuals whom you would like to hide posts from, you can do so by adding them to the textbox. Then click Save.
Want the low-down on more Facebook Features? Download this free BurrellesLuce tip sheet, “Ten Tips for PR Professionals: Facebook Features” from our Resource Center.
So, what is in your Facebook newsfeed? How do you think these settings affect your ability to connect with your audiences and friends? Please share your thoughts by leaving a comment here on Fresh Ideas.
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Bio: After graduating from Rider University, where she received a B.A. in English-writing and minor degrees in Gender Studies and French, Deborah joined the BurrellesLuce Marketing team in 2007. As a marketing specialist she continues to help develop the company’s thought leadership and social media efforts, including the copywriting and editing of day-to-day marketing initiatives and management of the BurrellesLuce Fresh Ideas blog. Facebook: BurrellesLuce Twitter: @BurrellesLuce LinkedIn: dgrogers